E-commerce

You can use zaraz.ecommerce() anywhere inside the <body> tag of a page.

zaraz.ecommerce() allows you to track common events of the e-commerce user journey, such as when a user adds a product to cart, starts the checkout funnel or completes an order on your website. It is an async function, so you can choose to await it if you would like to make sure it completed before running other code.

To start using zaraz.ecommerce(), you first need to enable it in your Zaraz account and enable the E-commerce action for the tool you plan to send e-commerce data to. Then, add zaraz.ecommerce() to the <body> element of your website.

Right now, Zaraz e-commerce is compatible with Google Analytics 3 (Universal Analytics), Google Analytics 4, Bing, Facebook Pixel, Amplitude, Pinterest Conversions API, TikTok and Branch.

Enable e-commerce tracking

You do not need to map e-commerce events to triggers. Zaraz automatically forwards data using the right format to the tools with e-commerce support.

Log in to the Cloudflare dashboard ↗ and select your account and domain.
Select Zaraz > Settings.
Enable E-commerce tracking.
Select Save.
Go to Zaraz > Tools Configuration > Third-party tools.
Locate the tool you want to use with e-commerce tracking and select Edit.
Select Settings.
Under Advanced, enable E-commerce tracking.
Select Save.

E-commerce tracking is now enabled. If you add additional tools to your website that you want to use with zaraz.ecommerce(), you will need to repeat steps 6-9 for that tool.

Add e-commerce tracking to your website

After enabling e-commerce tracking on your Zaraz dashboard, you need to add zaraz.ecommerce() to the <body> element of your website:

zaraz.ecommerce("Event Name", { parameters });

To create a complete tracking event, you need to add an event and one or more parameters. Below you will find a list of events and parameters Zaraz supports, as well as code examples for different types of events.

List of supported events

Product List Viewed
Products Searched
Product Clicked
Product Added
Product Added to Wishlist
Product Removed
Product Viewed
Cart Viewed
Checkout Started
Checkout Step Viewed
Checkout Step Completed
Payment Info Entered
Order Completed
Order Updated
Order Refunded
Order Cancelled
Clicked Promotion
Viewed Promotion
Shipping Info Entered

List of supported parameters:

Parameter	Type	Description
`product_id`	String	Product ID.
`sku`	String	Product SKU number.
`category`	String	Product category.
`name`	String	Product name.
`brand`	String	Product brand name.
`variant`	String	Product variant (depending on the product, it could be product color, size, etc.).
`price`	Number	Product price.
`quantity`	Number	Product number of units.
`coupon`	String	Name or serial number of coupon code associated with product.
`position`	Number	Product position in the product list (for example, `2`).
`products`	Array	List of products displayed in the product list.
`products.[].product_id`	String	Product ID displayed on the product list.
`products.[].sku`	String	Product SKU displayed on the product list.
`products.[].category`	String	Product category displayed on the product list.
`products.[].name`	String	Product name displayed on the product list.
`products.[].brand`	String	Product brand displayed on the product list.
`products.[].variant`	String	Product variant displayed on the product list.
`products.[].price`	Number	Price of the product displayed on the product list.
`products.[].quantity`	Number	Quantity of a product displayed on the product list.
`products.[].coupon`	String	Name or serial number of coupon code associated with product displayed on the product list.
`products.[].position`	Number	Product position in the product list (for example, `2`).
`checkout_id`	String	Checkout ID.
`order_id`	String	Internal ID of order/transaction/purchase.
`affiliation`	String	Name of affiliate from which the order occurred.
`total`	Number	Revenue with discounts and coupons added in.
`revenue`	Number	Revenue excluding shipping and tax.
`shipping`	Number	Cost of shipping for transaction.
`tax`	Number	Total tax for transaction.
`discount`	Number	Total discount for transaction.
`coupon`	String	Name or serial number of coupon redeemed on the transaction-level.
`currency`	String	Currency code for the transaction.
`value`	Number	Total value of the product after quantity.
`creative`	String	Label for creative asset of promotion being tracked.
`query`	String	Product search term.
`step`	Number	The Number of the checkout step in the checkout process.
`payment_type`	String	The type of payment used.

Event code examples

Product viewed

zaraz.ecommerce("Product Viewed", {
  product_id: "999555321",
  sku: "2671033",
  category: "T-shirts",
  name: "V-neck T-shirt",
  brand: "Cool Brand",
  variant: "White",
  price: 14.99,
  currency: "usd",
  value: 18.99,
});

Product List Viewed

zaraz.ecommerce("Product List Viewed", {
  products: [
    {
      product_id: "999555321",
      sku: "2671033",
      category: "T-shirts",
      name: "V-neck T-shirt",
      brand: "Cool Brand",
      variant: "White",
      price: 14.99,
      currency: "usd",
      value: 18.99,
      position: 1,
    },
    {
      product_id: "999555322",
      sku: "2671034",
      category: "T-shirts",
      name: "T-shirt",
      brand: "Cool Brand",
      variant: "Pink",
      price: 10.99,
      currency: "usd",
      value: 16.99,
      position: 2,
    },
  ],
});

Product added

zaraz.ecommerce("Product Added", {
  product_id: "999555321",
  sku: "2671033",
  category: "T-shirts",
  name: "V-neck T-shirt",
  brand: "Cool Brand",
  variant: "White",
  price: 14.99,
  currency: "usd",
  quantity: 1,
  coupon: "SUMMER-SALE",
  position: 2,
});

Checkout Step Viewed

zaraz.ecommerce("Checkout Step Viewed", {
  step: 1,
});

Order completed

zaraz.ecommerce("Order Completed", {
  checkout_id: "616727740",
  order_id: "817286897056801",
  affiliation: "affiliate.com",
  total: 30.0,
  revenue: 20.0,
  shipping: 3,
  tax: 2,
  discount: 5,
  coupon: "winter-sale",
  currency: "USD",
  products: [
    {
      product_id: "999666321",
      sku: "8251511",
      name: "Boy’s shorts",
      price: 10,
      quantity: 2,
      category: "shorts",
    },
    {
      product_id: "742566131",
      sku: "7251567",
      name: "Blank T-shirt",
      price: 5,
      quantity: 2,
      category: "T-shirts",
    },
  ],
});

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