Capitalization

Capitalize names of Cloudflare products, services, and features.

Each product, service, and feature should be properly spelled and capitalized when used in any content, both to ensure consistency across all channels and to differentiate common performance and security technologies (for example: load balancing, bot management, and web application firewalls) from specific Cloudflare solutions (for example: Cloudflare Load Balancing, Cloudflare Bot Management, and Cloudflare Web Application Firewall).

✅	❌	Rationale
This interactive demo provides three different scenarios on how to utilize Cloudflare Rate Limiting to protect your endpoints from suspicious requests.	This interactive demo provides three different scenarios on how to utilize rate limiting to protect your endpoints from suspicious requests.	This demo is specific to a Cloudflare product (Cloudflare Rate Limiting), not a tutorial on utilizing generic rate limiting.
The Cloudflare Web Application Firewall (WAF) sits on the same anycast network that powers our global CDN, HTTP/2, and web optimization features.	Our web application firewall sits on the same anycast network that powers our global CDN, HTTP/2, and web optimization features.	Cloudflare Web Application Firewall (WAF) is a specific product we offer and should be capitalized and identified with the Cloudflare name.

Example of capitalization and pluralization usage for the Waiting Room

When to use Waiting Room capitalized and singular:

• Naming the product: Waiting Room keeps wait times low by dynamically managing traffic.
• Page title: Access Waiting Room
• Preceded by “Cloudflare”: Cloudflare Waiting Room allows organizations to…
• Preceding a feature name: Waiting Room Event Scheduling

When to waiting room(s) lower-case and in singular or plural:

• Used as an object: Your waiting room will begin queueing all visitors and will not allow any visitors to the path protected by your waiting room.
• Capitalize only the first word when at the beginning of a sentence: Waiting rooms are enabled on all subpaths, meaning you might be sending more traffic to your waiting room than anticipated.
• Capitalize only the first word when it is the title of a subsection: ### Waiting room template

Common capitalization conventions

✅	❌	Rationale
CAPTCHA, reCAPTCHA	Captcha, captcha, recaptcha, Recaptcha	A CAPTCHA is a puzzle used to challenge users and ensure they are not bots.
cloud	Cloud, “cloud”	The cloud is a network of remote servers used to store and maintain data.
DDoS	ddos, DDOS	A DDoS attack is a malicious attempt to disrupt normal traffic of a targeted server.
denial-of-service (DoS)	denial of service, Denial-of-Service, Denial-Of-Service, Denial of Service, dos, Dos, DOS	DDoS is a type of DoS attack.
Enterprise, enterprise	ent, ENT	Capitalized - Refers to the official Cloudflare Enterprise Plan or a customer on the Enterprise plan. Sentence-case - All Enterprise customers are enterprise companies, but not all enterprises are Enterprise customers.
Internet	internet	Disabling this option may cause all devices to lose Internet connectivity.
SSL	ssl	SSL is an encryption-based Internet security protocol.
TLS	tls	TLS is a security protocol designed to facilitate privacy and data security for communications over the Internet..
WAF	waf	WAF is a security system that helps protect web applications by filtering and monitoring HTTP traffic between a web application and the Internet.
Zero Trust	zero trust	Cloudflare Access is a Zero Trust solution that secures inbound connections to your protected applications.

Headings

For headings, only the first letter of the first word should be capitalized. Normal capitalization rules still apply to the rest of the sentence.